COMMUNICATING STYLES TECHNOLOGY (CST) MATERIALS
COMMUNICATING STYLES TECHNOLOGY(CST) can be used to pinpoint an individual's behavioral 
style profile. Considered by many to be the most versatile, state-of-the-art communications 
tool for training, development and conflict-management/team-building, (CST) has almost 
limitless applications. 

The Communicating Styles Survey has been administered to more than five million individuals 
in more than five thousand corporations and other organizations all over the world. Among 
our clients are Bank of America, IBM, AT&T and Sun Microsystems to name but a few.
For more information on CST and its developer, Dr. Paul Mok, please go to "About us".

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Communicating Styles Survey
A unique, diagnostic instrument which is easy to take and easy to score. The CS Survey identifies your communicating styles under normal and stress conditions and will pinpoint your dominant back-up styles.
 
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1-12...$4.50 13-72...$4.33 73-250...$4.15 251+...$4.00
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CST Interpretation Manual
This manual provides an explanation and interpretation of CST survey scores, discusses the four basic styles in depth, summarizes style characteristics and applies CST to strengthening people performance.
 
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1-12...$4.95 13-72...$4.75 73-250...$4.55
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CST Trainer-Leader's Package
This is a trainer-consultant's package of eight communicating styles technology manuals and materials including (1)CS Survey (2)CST Interpretation Manual (3)CST Dialogue (4)CST in Employment Interviewing (5)CST in Job Coaching and Counseling (6)CST in Win-Win Communication (7)CST in Interpersonal Relations and Selling (8)CST in Team-Building.

Note: The CST survey and interpretation manual will be mailed. Booklet #'s 3-8 are downloadable in PDF format.
 
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1-12...$34.95 13+...$30.95
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CST Starter Kit -- First-Time Purchasers
Contains 2 copies of the CS Survey, one CST Interpretation Manual, one Behavioral Styles Overview and selected article reprints about CST.
 
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1-12...$14.95 13+...$13.95
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CST Tool Kit
Contains two CS Surveys, one CST Interpretation Manual, one in-Win Manual, CST Exercise and CST Dialogue Manual.
 
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1+...$17.95
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Behavioral Styles Overview
This is a color-coordinated, enamel-finish summary overview of the four primary styles and how they are reflected in work preferences and on-the-job behavior. An excellent training tool. Also serves well as a good portable data-refresher for customer-client contact people.
 
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1-12...$1.25 13-72...$1.15
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CST Application to Effective Interviewing & Selection
An introduction to CST techniques for analyzing jobs and individuals for improved job-person matching. This is an excellent introduction to making a wise personnel decision.
 
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1-12...$4.95 13+...$4.50
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CST Application to Interpersonal Relations & Selling
Learning to "read" prospects and clients based on behavior; how to make and test style hypotheses: how to communicate in parallel to increase rapport and receptivity. A practical manual for selling and relationship-building.
 
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1-12...$3.95 13+...$3.50
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How to Use CST for Win-Win Communication
Learning to style-flex to another person�s style will improve relationships and develop your communicating abilities in professional situations. A useful manual for marketing and sales people as well as for client-serving professionals.
 
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1-12...$3.95 13+...$3.50
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Application of CST in Team-Building
Includes definition of team work, characteristics of productive teams and unproductive teams. Very valuable in managing people.
 
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1-12...$4.95 13+...$4.50
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The Manager as Coach
A practical and simplified approach to job-coaching and counseling. Helps the manager to accelerate his staff development, learn how to position problems/concerns in ways that minimize defensive reactions and increase motivation improvement and follow-through.
 
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1-12...$17.95 13+...$16.95
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Selection Interviewing Skills for the Non-Personnel Executive
This is a valuable no-nonsense, practical manual that includes: Effective interview planning and climate setting; models for on-campus screening and in-plant final interviews; effective time management during interviews; the hypothesis technique; how to utilize a mental matrix; techniques for drawing out the interviewee; and equal employment/government guidelines.
 
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1-12...$34.95 13+...$30.95
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Next Steps
The new, complete tool kit for a winning job-search campaign by Dr. Paul Mok. Thinking of changing jobs or maybe even your career? Then Next Steps will be an invaluable tool. This kit will help you (1) understand yourself and what you have to offer (2)techniques of positioning yourself in the marketplace (3) how to determine your ideal job situation (4) winning acceptance through artful interviewing (5) negotiating compensation and (6) resumes and other tools that work.
 
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1-12...$39.95 13+...$33.95
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On Track
Ideal sales representative and sales manager/sales trainer package. CST applications to effective relationship-building with customers and prospects. Manuals include CST Interpretation Manual, CST Influencing Model, Personal Development Manual and Interpersonal Relations and Selling. Includes an attractive binder with two CS Surveys, four large manuals and many self-development exercises.
 
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1-12...$48.00 13+...$45.95
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Customer/Client Profile Form
The real pay-off in CST lies in what managers and sales professional do with it. The customer/client profile form assists the sales professional in making observations of customers; categorizing their behavior; making inferences as to their buying styles.
 
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1-12...$1.25 13-24...$1.15
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Dr. Mok's Radio Dial Form
A fundamental concept of CST is that individuals so accentuate their positions that they can be perceived as negatives. The "Radio Dial" Form helps a person to identify those behaviors he or she may be over extending and suggests techniques for improvement.
 
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1-12...$1.00 13-24...$0.90
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You've Got To Reach 'Em To Teach 'Em
An introduction of CST applied to the classroom. This unique and practical "how to" manual is a useful guide to effective classroom management by helping the teacher recognize the communicating styles of students, therefore giving a deeper insight into each individual.
 
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1-12...$17.95 13-25...$16.95
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Article Reprints
In-Sync with the Other Guy Anecdotal illustrations of style-flex in actions. Why, When and How to Use Each of Your Four Communicating Styles CST Fundamentals How You Come Across, Why and What to Do About It CST Overview discusses applications in counseling, role casting and selling
 
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1-12...$0.75 13+...$0.70
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SPOT - Situational Perceptions Observations Test

Evaluate Ethical Values of Employees. How will people act in situations that test their honesty and acceptance of rules, regulations and codes of behavior? That depends on the values they use to frame their approach to life, says Dr. Mok. SPOT can help in this discovery. The two-part test can be used to screen prospective employees as well as to gauge the need for company-wide ethical training or individual counseling. It also can be used as the basis for discussion among individuals who are having trouble getting along.
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SPOT: A Survey of Perceptual References
SPOT is a diagnostic tool for measuring the types and strengths of a person§s ethical values.A package of 50 includes 2 interpretation manuals priced at $250.00. After the initial order, $2.95-each with a minimum of 24.
 
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1-12...$29.95 13+...$26.95
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Interpretation Manual for SPOT
SPOT Interpretation Manuals come in sets of two with fifty tests, but additional copies may be purchased at $9.95-each.
 
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Set of 2 with 50 tests $9.95
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The Story Workbook Series
A new innovation in training is represented by the story-workbook? introduced by Training 
Associates Press in 1999. The story-workbook? takes critical workplace issues such as 
values-conflicts and weaves them into modern stories that readers enjoy and relate to. 
Then, after each chapter, the story-workbook? poses a series of questions and discussion 
points a trainer/facilitator can use in stimulating a seminar group to address and solve 
its most critical problems. 

The first story-workbook? offered by our firm is PERILS OF A HIGH-TECH PAULINE ? BMW's and 
Stock Options vs Your Inner Light. 

Designed as a story-workbook? PERILS OF A HIGH TECH PAULINE involves the reader in a 
lively, dramatic and humorous story; then it requires the reader to relate key issues and 
values-conflicts to her/his own life. Most self-development books tell and tell; the story-
workbook? causes the reader to experience, inquire, discuss and solve the problems of this 
21st century Pauline and thereby, perhaps her own! Ideal for work group meetings, 
discussion groups and retreats as well as self-development. 

*** FROM TRAINING ASSOCIATES PRESS * * *
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PERILS OF A HIGH-TECH PAULINE BMW's & Stock Options vs Your Inner Light A Story Workbook? by Velardi and Mok
This Pauline doesn't wind up tied to a railroad track waiting for a Prince Charming to rescue her. This Pauline works for a high tech company that expects super performance; she lives in an area where housing costs are astronomical and neighbors drive status symbols. Pressures are powerful; Pauline is susceptible. Should she risk it all for more stock options or listen to her inner light?
 
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1 - 6 copies: $11.99 ea 7 - 24 copies:$10.99 ea. 25 + copies:$9.99 ea.
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